By : | January 28, 2013

It is not so easy to paint a portrait of a brand’s target market anymore, because today’s luxury clients are constantly on the move. Decades ago, the term “jet set” replaced “café society,” and came to represent a typically old money group of luxury clients. Yes, they traveled to glamorous destinations throughout the globe, but […]

Read More...

 
By : | January 24, 2013

The logic of luxury in emerging markets is a growth story that needs attention and documentation. What intrigues me is how come consumers from Brazil, Russia, India, and China (BRIC) today account for approximately 18-22 per cent of the world’s luxury market? The luxury market is growing at 20-30 per cent in these countries and […]

Read More...

 
By : | January 22, 2013

In Part One of the article we looked at the Top Five traits of a premium Luxury Hotel. As it is said, ‘God is in the small things.’ The same applies to fine attributes that top level luxury travellers seek from the hotels they wish to frequent. Let’s look at the remaining five needs of […]

Read More...

 
By : | January 19, 2013

How do you define luxury in hospitality Is it the history or reputation, location or view, brand value or affiliation, star employees or infrastructure and furnishings, the period furniture you sleep and rest on, the crystal ware, silverware, precious metal flatware you eat and drink from, the finest fittings and fixtures that assist you as […]

Read More...

 
By : | January 17, 2013

Richard Gere, the iconic and legendary Hollywood actor has recently forayed into hospitality by unveiling The Bedford Post his one-of-a-kind boutique hotel. Gere should certainly know a thing or two about luxury living and hoteliering. Being a famous personality of high net worth he is used to travelling ultra luxe and staying in uber luxury […]

Read More...

 
By : | January 11, 2013

The core challenge facing luxury brands in 2013, remains the same as earlier years. They must achieve the right balance between protecting the exclusivity that, to an extent defines luxury, and making the brand experience accessible to a wider audience. In addition luxury brands have to keep up with the shift to and the necessity […]

Read More...

By : | January 5, 2013

India is a complex market. If its infrastructure and retail problems were not enough, Indian consumers too don’t want to make it very easy for luxury brands to market themselves in India. It’s no secret that globalization, increasing choices of careers, BPOs and other factors have made making money easier. These gave rise to a […]

Read More...

 
By : | January 1, 2013

The USA is the biggest luxury market in the world. It’s not just a large luxury goods market but also a mentionable hospitality market…

Read More...