By : | June 27, 2013

Kama Aayurveda Marketing gurus claim that luxury brand marketing is the purest form of marketing since the industry is completely driven by customer perception. New luxury brands looking to create an impact in the international market face tremendous challenge since customer perceptions are difficult to mould. So, what makes a brand a global success? Is […]

Read More...

 
By : | June 24, 2013

In the competitive world of international business and branding, what country a product originates from is an important concept and determines its positioning. For luxury brands, the country of origin takes on a whole new meaning because they depend heavily on heritage, craftsmanship and historical associations to position themselves. Most international luxury brands are of […]

Read More...

 
By : | June 18, 2013

There are rumours that the London-based super-exclusive members-only club, Soho House, plans to locate its India venture at that starry Mumbai suburb, Juhu, a tranquil suburb with vacation homes, now home to the swish movie makers and actors. The members-only, Soho House is said to be the place even Samantha Jones (the scintillating PR Executive […]

Read More...

 
By : | June 15, 2013

CREDO Milano’s quietly discreet bags and leather accessories combine the charm of handcrafted design with Italy’s finest leather to appeal to a consumer who is both discerning and a connoisseur of bespoke luxury. If Italian style is all about elegance, luxury and a quintessential timelessness, Credo Milano, the bespoke bag brand, epitomises this tradition to […]

Read More...

 
By : | June 11, 2013

David Dietz broke all existing notions of what constitutes ‘luxury’ by setting up Modavanti, an online high fashion store that sells only the best of sustainable fashion curated from across the globe. Modavanti’s Director of Operations, Adam Clancy, tells us what went into creating this path breaking online store and the future of online luxury […]

Read More...

 
By : | June 6, 2013

Much like an artisan, illustrator Donna Mehalko adds an artistic value to a luxury brand. At the start of her career, she moved to New York to work with Lord & Taylor, before designing a full page ad in the New York Times besides working with marquee names like Neiman Marcus and Estee Lauder. Mehalko […]

Read More...

 
By : | June 4, 2013

Just this morning, I opened my mail box to find an invite from The Turkish Tourism Board and Turkish Hoteliers Federation, who are planning an elaborate road show to five Indian metros later this month. The focus is on luxury wedding and honeymoon destinations in the little Eurasian country which, they hope, some Indians may […]

Read More...