Glyn Atwal

Posts by Glyn Atwal:

By : Glyn Atwal | May 13, 2013

In this exclusive extract from a presentation at the Harvard Business School on the book The Luxury Market in India: Maharajas to Masses, which he co-edited, Glyn Atwal writes about how China and India’s luxury maps are being redrawn to include new pockets of consumerism. The battle to capture the luxury consumer may have started […]

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By : Glyn Atwal | February 8, 2013

Speculation that Apple is set to launch a low-cost iPhone aimed at emerging markets highlights a dilemma facing many luxury and premium brands. Should luxury brands target the emerging middle class consumer and risk losing their exclusivity? Will the short-term gain in sales revenue undermine the brand’s long-term profitability? The trade-off between accessibility and exclusivity […]

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