Megha Puri

Aekta Kapoor is the editor of Atelier, a monthly luxury lifestyle glossy published from New Delhi and distributed across 25 cities in India and Europe. She is also the editor of Atelier Diva, a monthly magazine for urban Indian women. Prior to her current role, she was part of the launch team of Marie Claire India.

Posts by Megha Puri:

 
By : Megha Puri | April 15, 2013

LuxuryNext endeavors to seek unique luxury brands is a journey where we are also constantly amazed at the hidden gems we discover and then further reveal to our audience. This time our find is truly special and unusual since what could be more luxurious then a healthy and exquisite connotation of ‘liquid gold’ or better […]

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By : Megha Puri | April 1, 2013

Since a while now the luxury fashion brigade has seemed to be adopting or rather adapting to eco fashion which has been trending for some time in the society. What started as another great marketing device has now emerged as a significant strategy for luxury brands who pride them as selves as being futuristic and […]

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By : Megha Puri | March 15, 2013

Champs-Elysées in Paris, Fifth Avenue in New York and Causeway Bay in Hong Kong are names which are legendary as the top luxury shopping streets or shopping destinations. While India might not provide an ambiance which is suitable for Luxury Street shopping as compared to the likes of the above given names, we can certainly […]

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By : Megha Puri | February 28, 2013

Pure Gold across the world signifies power, success, grandiose and perfection. The beauty of this precious and highly desirable metal is that apart from being considered extremely auspicious, it is well-regarded in many cultures for its medicinal value as well. One would think that so many wonderful attributes in one creation is more than enough […]

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By : Megha Puri | February 12, 2013

Sachin and Babi Ahluwalia met in 1994 as students at New York’s Fashion Institute of Technology (he was a fashion design major and she was a textile major). As their fascination with textiles grew, so did their romantic interest in each other converting it into a match made in heaven. It also led them to […]

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By : Megha Puri | December 31, 2012

Klove studio by Prateek Jain and Gautam Seth, is a luxury boutique studio where these self-taught artists blend Indian craftsmanship with handmade glass blowing techniques to create classic, contemporary yet glamorous pieces of art. Simple materials like stones, brass, metal and wood is used along with blown glass to create pure delight! So you have […]

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By : Megha Puri | December 21, 2012

Traditionally store windows were the first touch point for the consumers; brilliant windows displays grabbed attention ensuring foot fall and maybe even a sale. No wonder luxury brands went out of their way to have the most outrageous, larger than life and dazzling windows. Of course it all went a complete sea change with the […]

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By : Megha Puri | December 18, 2012

Collaborations among different brands are not unknown or unheard about. In fact a lot of times it is a recommended marketing activity wherein two brands come together for a mutually beneficial relationship wherein they leverage each others strength to achieve a specific goal. Objective could range from creating extensive noise to generating significant coverage in […]

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By : Megha Puri | December 10, 2012

The rise of Internet revolution brought a crucial change in the way messages were traditionally packaged and force fed to the consumers and the industry. With the advent of social media it has become more about facilitating conversations in a world that is always live and connected. The need now more than ever is to […]

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By : Megha Puri | December 1, 2012

With the advent of digital revolution the whole dynamics of marketing seems to have undergone a change. Now it is possible to communicate, connect and engage with your audience wherever they might be. What started out as a trend has transformed into a marketing powerhouse that needs research, has to be customized and then intelligently […]

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