Soumya Jain

Soumya Jain is the Chief Editor & CEO of LuxuryFacts (www.luxuryfacts.com), an online magazine which lets readers retreat into the glamourous and heritage world of luxury across all sectors. LuxuryFacts also encourages discourse on how luxury brands can grow and increase their presence in certain markets. She is also the Co-Editor of The Luxury Market in India: Maharajas to Masses' (published by Palgrave Macmillan). Prior to LuxuryFacts, Soumya was a member of the editorial staff for the magazines MillionaireAsia India and Asia-Pacific Boating India.

Posts by Soumya Jain:

 
By : Soumya Jain | May 21, 2013

Your past is what makes you. That isn’t only applicable to humans, but to brands too. And it’s even truer in the case of luxury brands. After all, the fact that some brands have been around for more than 100 years gives them that extra aura of exclusivity and awe. Many old brands, today, rightfully […]

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By : Soumya Jain | February 15, 2013

As is often said, you need to be in touch with your past to create a better future. This is most true for India and its luxury. Not only have the seeds of historical luxury consumption germinated into a full fledged contemporary luxury buying pattern, but India’s culture has influenced its current luxury brands. Maharaja […]

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By : Soumya Jain | January 5, 2013

India is a complex market. If its infrastructure and retail problems were not enough, Indian consumers too don’t want to make it very easy for luxury brands to market themselves in India. It’s no secret that globalization, increasing choices of careers, BPOs and other factors have made making money easier. These gave rise to a […]

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