Image Courtesy – Bally

Swiss luxury brand, Bally formalizes its long-term commitment to mountain preservation by establishing the Bally Peak Outlook Foundation, whose mission is to safeguard the world’s fragile mountain environments.

Since its founding in 1851, Bally has honored a longstanding commitment to responsible business practices and it’s enduring bond to the mountains stems from its deeply-rooted Swiss heritage, Alpine origins and pioneering legacy.

Image Courtesy – Bally

Following last year’s launch of the Bally Peak Outlook Initiative that included an inaugural cleanup mission of Mount Everest from base camp to the peak, the brand is reinforcing the company’s commitment towards mountain preservation with the launch of Bally Peak Outlook Foundation, along with the release of a two-year schedule.

“A year ago we made a pledge to protect the world’s mountains, launching Bally Peak Outlook with an inaugural clean-up on Mount Everest,” said Nicolas Girotto, CEO at Bally. “Leveraging Bally’s Alpine heritage and deep connection to these extreme environments, I am proud to announce the establishment of the Bally Peak Outlook Foundation. This commitment reinforces our extensive program of preservation expeditions, and aims to bring awareness to the impact of outdoor tourism and empowering local communities. This is a long-term mission and we are only just getting started.”

Image Courtesy – Bally

To raise greater awareness to the cause, Bally also partnered up with National Geographic this summer for a special campaign, commemorating Mount Everest as “The Roof of the World.” Bally will also launch its Peak Outlook Capsule in November, a collection of technical apparel and outdoor equipment that will see 100% of net proceeds go towards these conservation projects.