Bidding for Indian and Asian Markets
By : | October 8, 2013

Renaissance Phuket Resort & Spa, which has won several awards in the past, is making a serious bid for the Indian and Asian markets by selling itself as more than a holiday resort. It is positioning itself as a frontrunner in the destination wedding and MICE segments.

Lobby Entrance

“Picture yourself in an elegant island village where every whim is gratified. Imagine a world where the scent of lush greenery and the sound of waves gently lull you into a dream. Sitting by one of the spectacular pools, walking along the 17-kilometer tranquil beach, surrendering to the bliss of the award-winning spa, indulging in one of the 11 restaurants and bars, venturing out to dive, bike, trek, or even party, you will always return to your plush and warm accommodation.”

This is how the Renaissance Phuket Resort & Spa sells its considerable charms to guests. It doesn’t have to try too hard. After being hit cruelly by the tsunami eight years ago, the resorts in the beautiful beach paradise of Phuket, have bounced back and how! Today, Phuket, the tear-drop shaped island marketed as Thailand’s Pearl of the South, is a major international destination drawing people from across the world, connected by several daily flights from most Asian and Western countries.


Lobby Overview

Renaissance Phuket Resort & Spa is an example of the success story of Thai tourism, which has been expanding at a steady clip, strengthening its role as a pillar of the nation’s economy, bringing in billions of dollars a year.

The flagship property of Renaissance in Thailand once focused solely on families on holiday, after finding that children play a significant role in selecting holiday accommodation. Besides basic facilities such as restaurants, swimming pools, spa outlets, and a tour desk, the hotel has a kids’ club, which offers various kinds of activities and entertainment.


Lobby at Dusk

However, in the recent past, it has positioned itself as a premier resort for glamorous destination weddings. Its naturally romantic landscape with breathtaking views of the Andaman Sea complemented by exotic Thai cuisine and the hotel staff’s amiable service all made for an unforgettable wedding experience.

Bollywood-inspired weddings are the forte of the Renaissance Phuket, which is why it is such a hit with Indian luxury travellers. Cultural weddings—from Thai, Western, and Indian—are regular sights at the hotel.


Quan Spa Water Feature

Often, ceremonies are hosted in the lush serene landscaped gardens. The hotel employs a staff of 50 gardeners just to maintain the grounds and outdoor ponds. The most scenic and pampering is the main pool with its turtle sculptures, hydrotherapy beds and outdoor showers. An added treat on the beach is a close encounter with “Lucky,” the popular resident elephant. Endearing “Lucky” would delight hotel guests with a kiss and embrace with his gentle trunk.


One Bedroom Pool Villa Ocean Front

However, Renaissance is also trying to sell itself as a MICE destination and is looking at attracting corporates from India and rest of Asia to hold conferences, workshops and retreats within the salubrious surroundings of the resort. Its slew of banquet halls and conference rooms, besides its beautiful surroundings, are perfect for a work getaway.