De Beers Launches ReSet Forever Collection To Celebrate Love and Sustainability
By : | February 8, 2021


De Beers, the luxury British jeweler has collaborated with three emerging designers to launch a collection that celebrates love and sustainability.

Kristina Ferenchuk’s necklace and ring

The one-of-a-kind jewellery collection, which includes rings, necklaces and a brooch, incorporates rough and polished diamonds from De Beers Group, ranging from 0.3 to 1.3 carats. Each diamond was sourced in line with the company’s stringent Best Practice Principles and Building Forever sustainability framework, ensuring they helped create a lasting positive impact for people and the planet.

Ami Masamitsu’s ring

The three designers; Kristina Ferenchuk, Ami Masamitsu and Louis Tamlyn, all recently graduated from Central Saint Martins in London and were handpicked by De Beers for their “creative interpretation” of the brief and their commitment to sustainable practices.

Louis Tamlyn’s necklace and brooch

To celebrate the launch of the ReSet Forever Love collection, the company has donated £10,000 towards the launch of a Provenance Award to support the development of a young jewelery designer in one of the company’s four producer partner countries – Botswana, Canada, Namibia and South Africa. The winner of the new award will be announced at the Shining Light Awards ceremony later this year, where the ReSet Forever Love collection will also debut.


Images Courtesy –  De Beers