Fendi Live Streamed an Orchestral Performance Celebrating Art, Fashion and Music
By : | June 22, 2020

Fendi celebrates creativity and rebirth with a live streamed orchestral performance in Rome this weekend.


Image Courtesy : Fendi

Fendi collaborated on a live streaming event June 20 called Anima Mundi – Soul of the Universe – performed by the Accademia Nazionale di Santa Cecilia, one of the world’s oldest musical institutions.

Celebrating Fendi’s Roman roots and Made in Italy heritage, the concert’s stage was the LVMH-owned company’s Fendi’s imposing headquarters in Rome, Palazzo della Civiltà Italiana.“The idea of the performance comes from the desire to share with the community, after the pandemic, a positive message of rebirth through art, fashion and music,” Fendi said.

Image Courtesy : Fendi

The symphonic music, whose peculiarity lies in the highest quality of sound, finds for the first time its iconographic expression through FENDI’s Couture dresses which visually personify the narrative of Estate. The performance was celebrated on the day of the summer solstice, symbolizing the common desire to restart, reunite and rejoin. Of all the concerts of the Vivaldi cycle, Estate is the one that leads the listener to a climax of exciting and engaging emotions, rendered by the musical writing with almost ‘visible’ effects.

From the first movement, at dawn, on the steps of Palazzo della Civiltà Italiana and then under the arches, maintaining the social distance imposed by the events of recent weeks, the musicians  finally rejoined at sunset on the rooftop of the “Square Colosseum” to tune up for the last movement of Estate, playing music together again after these months of forced separation and celebrating together the warmth of music and summer.