GANNI’S pop-up store returns to Copenhagen & New York City
By : | August 25, 2018

GANNI’S pop-up store returns to Copenhagen & New York City with a new Danish KIOSK concept.

Founded in 2000 Danish fashion label GANNI is based in Copenhagen. Since 2009 is run by husband-and-wife team creative director Ditte Reffstrup and CEO Nicolaj Reffstrup, GANNI is represented in more than 400 of the world’s finest retailers as well as through 21 concept stores across Denmark, Norway and Sweden. It has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality, contrasts and experimentation.

Starting with Copenhagen Fashion Week Danish fashion label GANNI launches two pop-up stores in two cities and online. After Copenhagen, the pop-up will travel to fashion week in New York and launch exclusively in the high end concept store Totokaelo for a limited time.

The pop-up store is back in New York in the form of a Danish kiosk store, offering an eclectic curation of locally sourced products and favorite go-to items by Creative Director Ditte Reffstrup.

“I wanted to mirror the feeling of walking into your Copenhagen neighborhood kiosk – with all your favorite local specialties, lighters, merch and yummy snacks. It’s a universe of products that embodies the GANNI state of mind – all with a Copenhagen twist of course.”
— Ditte Reffstrup, Creative Director, GANNI

The pop-ups will sell a an array of limited edition GANNI branded ready-to-wear, accessories, snacks, beverages and merchandise such as patches, lighters, keyrings, bracelets with local amber and iPhone cases. The Copenhagen-based spirits distillery Empirical Spirits founded by ex Noma chefs has also delivered fine spirits to the pop-up concept.

GANNI has also consigned works by Karl Monies, the multi-talented Danish artist who has created exclusive handmade ceramics for the Copenhagen pop-up. The kiosk will also sell fresh organic flowers curated by Emelie Johansson, plus a selection of one-of-a-kind upcycled sustainable denim pieces – including a tote bag and a bucket hat.

GANNI NEW YORK KIOSK September 10th – 23rd Totokaelo store, 90 Bowery, New York, NY 10012 Monday to Saturday: 11am-7pm EST Sunday: 11am-6pm EST