Gucci Partners With The RealReal Promoting Circular Economy In Luxury Fashion.
By : | October 6, 2020
Image Courtesy – Gucci

The second hand luxury market is quickly gaining ground and Gucci has a new partnership with The RealReal to capitalize on this new trend.

The boom in the second hand luxury market reflects broader market trends, that also include new digital business models for fashion to reach a younger generation. The old stigma of second hand has vanished. Covid19 has changed the fashion industry  and a big shift that has been accelerated. The industry is finding new creative ways to reach consumers in an economic downturn, while also focusing on sustainability.

Image Courtesy – Gucci

The RealReal currently has more than 17 million users, and the resale market as a whole is expected to grow to $64billion by 2025. The Gucci x TRR shop will have a constant rotation of gently used items, but The RealReal predicts that Gucci’s loafers and sneakers will be the highest in demand. Capturing its own thriving secondhand market on The RealReal  is a smart business move for Gucci and it also works with the sustainability commitment of the brand.

The new partnership will run until the end of the year and feature a curated range of pre-worn products supplied by The RealReal consignors and Gucci itself. The Gucci collaboration also includes a promise to plant a tree via One Tree Planted, for every item sold through the online shop.