Uniting an Industry for Sustainable, Global Change
Across the globe, high-profile luxury brands are leading the way toward a new era where luxury and sustainability co-exist. In fact, the hospitality and tourism industry has long been a leader in this area. Today, hotels and resorts are adapting environmentally friendly practices that drive positive change for their properties. But that's not enough. The hospitality and tourism industry is a multi-trillion dollar industry, and one of the biggest consumers of natural resources. But united, it has the potential to impact large social issues affecting everyone on the planet without sacrificing its bottom line. And the industry is starting to realize.
Today nearly 1 billion people live without access to clean and safe drinking water. And nearly 2.4 billion live without basic sanitation. Accessibility to clean and safe water is a global issue that affects every country on the planet. And it needs an innovative approach to help fund the diverse solutions required to help eradicate this issue.
WHOLE WORLD Water is one of those solutions. Our model aims to unite this industry to raise funds for clean and safe water projects around the world. We begin with the premise that positive change and investment requires a model that focuses on sustainable and profitable growth. Through our model, hotels, restaurants and spas filter water at source, bottle it in reusable glass bottles and sell it to guests. They donate 10 percent of the proceeds to The WHOLE WORLD Water Fund; a fund benefiting clean and safe water projects across the globe. In short, our members increase profits, reduce waste, and help build a sustainable future for us all.
We're well aware of the incredible economic contribution of the hospitality and tourism industry. It helps propel our global economy. It accounts for nine percent of the global GDP, six percent of world trade, and surprisingly, eight percent of exports from least developed countries. And the industry isn't slowing down. In 2012, we saw more than one billion tourists, and even more are expected in 2013.
The way we see it, simple changes can have long-term impact. From reducing food miles plastic waste to supporting the local communities, these incremental changes scale up to massive change.