By : | March 14, 2013

Lakme Fashion week this year has a new Indian designer – Naeem Khan – who is showcasing his Autumn/Winter…

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By : | March 11, 2013

The pursuit of design as an element of luxury in India is not such an easy task. Particularly for the indigenous design industry in the country. Ask any Indian designer, and I mean a product designer here, if it is easy to sell in a market where ‘good design’ is synonymous with ‘international designers’. It […]

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By : | March 6, 2013

There has always been a debate between the goodness of Old – the time-tested, comfortable set of practices that have proven their mettle time and again and the value of New – a precocious kid on the block that struts its stuff with vigour and confidence of having been received with open arms. As any […]

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By : | February 28, 2013

Pure Gold across the world signifies power, success, grandiose and perfection. The beauty of this precious and highly desirable metal is that apart from being considered extremely auspicious, it is well-regarded in many cultures for its medicinal value as well. One would think that so many wonderful attributes in one creation is more than enough […]

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Lakme Fashion week this year has a new Indian designer – Naeem Khan – who is showcasing his Autumn/Winter…

Read More...

By : | February 25, 2013

Customer Relationship Management in any market must, of course, be consistent with the general marketing strategy since any deviations from a central theme would invariably confuse the consumer. That being said, each market segment reflects the psychology of the target audience, and constitutes the cornerstone of any and all efforts at building and ensuring loyalty. […]

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