By : | January 5, 2013

India is a complex market. If its infrastructure and retail problems were not enough, Indian consumers too don’t want to make it very easy for luxury brands to market themselves in India. It’s no secret that globalization, increasing choices of careers, BPOs and other factors have made making money easier. These gave rise to a […]

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By : | January 1, 2013

The USA is the biggest luxury market in the world. It’s not just a large luxury goods market but also a mentionable hospitality market…

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By : | December 31, 2012

Klove studio by Prateek Jain and Gautam Seth, is a luxury boutique studio where these self-taught artists blend Indian craftsmanship with handmade glass blowing techniques to create classic, contemporary yet glamorous pieces of art. Simple materials like stones, brass, metal and wood is used along with blown glass to create pure delight! So you have […]

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By : | December 26, 2012

Marketing is all about satisfying the need of customers through a product or service or creating a need for something unique where none existed before. Furthermore, brands all over the world have ideally been created to fulfill this very condition but then again there is another category which comes into being because of sheer love […]

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By : | December 21, 2012

Traditionally store windows were the first touch point for the consumers; brilliant windows displays grabbed attention ensuring foot fall and maybe even a sale. No wonder luxury brands went out of their way to have the most outrageous, larger than life and dazzling windows. Of course it all went a complete sea change with the […]

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By : | December 18, 2012

Collaborations among different brands are not unknown or unheard about. In fact a lot of times it is a recommended marketing activity wherein two brands come together for a mutually beneficial relationship wherein they leverage each others strength to achieve a specific goal. Objective could range from creating extensive noise to generating significant coverage in […]

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