Prada’s Spring 2021 Show to Be Digital, Streamed on Sept. 24
By : | September 11, 2020

The Italian luxury brand’s fashion show will be streamed on Sept. 24 across all Prada social media platforms as well as on as part of Milan Fashion Week.

Private appointments to view the collection will be scheduled in Milan on Sept. 25 and 26.

At the same time, while respecting social-distancing and protection measures, global activation will include local private screenings; viewing kits to be delivered at home for digital screenings, and virtual viewing events taking place in cities including New York, Los Angeles, Paris, London, Berlin, Moscow, Dubai, Istanbul, Seoul, Hong Kong and Tokyo.

A special event in Shanghai will be held at Prada’s storied residence Rong Zhai, where screenings will be offered in different rooms of the villa, followed by a small reception. After a six-year restoration funded by Prada with the goal of turning the unique piece of heritage architecture into a flexible site for cultural activities, Shanghai’s 1918 mansion Rong Zhai was unveiled in 2017.

Expectations are high as the spring collection will be the first one designed by Miuccia Prada and Raf Simons as the brand’s co-creative director.