Ashok Som

Ashok Som is full-professor in the Management Department and associate dean of Global MBA program at ESSEC Business School in France. Founder of the India Research Centre at ESSEC, Professor Som is one of the pioneering thought leaders in designing organizations and an expert in International Business. He has authored books on significant subjects like Organization-Redesign and Innovative HRM which were published by Oxford University Press (2008) and International Management: Managing the Global Corporation was published by McGrawHill, UK (2009). Dr. Som has a PhD from the Indian Institute of Management, Ahmedabad, MSc and M.Tech from the Indian Institute of Technology, Kharagpur, India. Furthermore, he has been acknowledged and recognized as a regular speaker in international conferences and consults extensively with European and Indian multi-nationals. Professor Som is currently working on a research project that develops and builds on the Logic of Luxury in Emerging Markets.

Posts by Ashok Som:

By : Ashok Som | November 21, 2013

The luxury industry is built today on a geographical paradox: “The brands are from Europe but the market is in Asia!” Shanghai Tang, a local luxury brand from China In China, there is Xinyu Hengdeli, which is a listed company. Groups like Swatch and LVMH have taken stakes in these companies. Shanghai Tang, a luxury […]


By : Ashok Som | November 20, 2013

The luxury industry is built today on a geographical paradox: “The brands are from Europe but the market is in Asia!” Zoya, a luxury jewelery brand owned by the TATA group in India In 2013, despite continued macroeconomic uncertainty and sluggish profit margins from major luxury brands, the industry reported an overall positive growth due […]


By : Ashok Som | July 6, 2013

That’s what the road ahead is likely to be for luxury brands in India. While there are indications that the market is mature enough to register a sharp growth, there are several impediments along the way.  The Indian luxury market has grown by about 20 percent in the past four years, particularly in segments like […]


By : Ashok Som | April 5, 2013

(Excerpts from Dr. Ashok Som speech at the Mint Luxury Conference, 2013 Part1) Dear Ladies, Gentlemen, Guests, Friends and colleagues It gives me immense pleasure to address this august gathering here today. Thank you LiveMint / Hindustan Times and Mr. Anand Bhardwaj for inviting me to speak at your Conference. For a nation to succeed […]


By : Ashok Som | January 24, 2013

The logic of luxury in emerging markets is a growth story that needs attention and documentation. What intrigues me is how come consumers from Brazil, Russia, India, and China (BRIC) today account for approximately 18-22 per cent of the world’s luxury market? The luxury market is growing at 20-30 per cent in these countries and […]