Anniversaries at Ba Na Hills and Montgomerie Links underline a maturing golf destination. As Vietnam continues to feature in international business headlines for sustained economic momentum, a parallel shift is evident on the fairways. Central Vietnam is increasingly recognised not as a novelty, but as a reliable, infrastructure-backed golf destination attracting long-haul markets including Australia and New Zealand.

As the luxury market pivots toward Regenerative Excellence, a new name is appearing on the mood boards of the world’s most powerful creative directors. That name isn’t a designer; it’s Oshadi.