In this exclusive extract from a presentation at the Harvard Business School on the book The Luxury Market in India: Maharajas to Masses, which he co-edited, Glyn Atwal writes about how China and India’s luxury maps are being redrawn to include new pockets of consumerism. The battle to capture the luxury consumer may have started […]

Once, luxury trunks were proud possessions of the royal families of India. Now, for the affluent in India, beautifully handcrafted trunks are not just statement-making accessories, but also capture their personality and their taste. No wonder you can count Trunks Company Jaipur among the most coveted of Indian brands, and is a brainchild of curators […]

“The dream is not to own a crown. It is to be a king.” These words by Gian Luigi Longinotti Buitoni, Ferrari North America’s former CEO, hold a deeper implication than most people realize. Years ago, luxury brands offered services like personalized shopping to a select few clients. These days, they are being offered to […]

“Indian luxury hotel brands are known for their service quality and as an international brand it is difficult but imperative for us to match up to their standard,” Yann Caillère, CEO, Accor had told me in an interview earlier. Known to be treat guests as god, Indian hospitality brands like Taj Hotels Resorts & Palaces, […]

In the year 2008, as the marketing head of the Indian business house that launched the tableware ..

‘Sustainable luxury’ for many has been just an oxymoron term, but now we see leading luxury fashion brands…