2010 marked the opening of a unique concept store, Soigne K on 63rd and Madison Avenue in Manhattan, one of the most fashionable shopping destinations in the world. When you think of India, you might not necessarily think of a glamorous fashion boutique on Madison Avenue on the same block as Roberto Cavalli. Soigne Kothari, […]

The core challenge facing luxury brands in 2013, remains the same as earlier years. They must achieve the right balance between protecting the exclusivity that, to an extent defines luxury, and making the brand experience accessible to a wider audience. In addition luxury brands have to keep up with the shift to and the necessity […]

The USA is the biggest luxury market in the world. It’s not just a large luxury goods market but also a mentionable hospitality market…

Marketing is all about satisfying the need of customers through a product or service or creating a need for something unique where none existed before. Furthermore, brands all over the world have ideally been created to fulfill this very condition but then again there is another category which comes into being because of sheer love […]

With a literal explosion of e-commerce sites on the India Market – brands have had to resort to ingenious methods to achieve success and stay relevant in the minds of their audience. Gradually brands are realizing that for people shopping isn’t a one-click activity, but rather a Journey of Exploration & Discovery, facilitated at every […]

On the morning of November 23, digital entrepreneur Vishal Gondal posted a Facebook update about his luxury car…