L.Aruna Dhir

L. Aruna Dhir is a seasoned Corporate Communications Specialist, PR Strategist and Writer who has taken a time-bound sabbatical, after holding the position of the Director - Public Relations at The Imperial (New Delhi) in order to work on three books - on Public Relations & Communications, Food and India respectively. At The Imperial she was part of the core group and was responsible for re-launching The Imperial as one of the finest hotels in India and Asia. Aruna's enriching hotel experience also includes her tenure at The Oberoi, New Delhi heading their Public Relations & Communications Department as well as handling the Marketing Communications and Public Relations portfolio for Hyatt Regency, Delhi. Her past work also includes a four year long stint with the Australian High Commission in the capacity of Media Relations Officer, where among other exciting projects she successfully worked on Australia-India New Horizons - Australia's largest ever Country Promotion. Additionally, she has to her credit noteworthy articles which have been published in major Indian newspapers and magzines like The Times of India, The Hindustan Times, like Femina and Frontline and she is an avid blogger as well: www.luckyaruna.blogspot.com and www.larunadhir.blogspot.com

Posts by L.Aruna Dhir:

By : L.Aruna Dhir | March 6, 2013

There has always been a debate between the goodness of Old – the time-tested, comfortable set of practices that have proven their mettle time and again and the value of New – a precocious kid on the block that struts its stuff with vigour and confidence of having been received with open arms. As any […]


By : L.Aruna Dhir | January 22, 2013

In Part One of the article we looked at the Top Five traits of a premium Luxury Hotel. As it is said, ‘God is in the small things.’ The same applies to fine attributes that top level luxury travellers seek from the hotels they wish to frequent. Let’s look at the remaining five needs of […]


By : L.Aruna Dhir | January 19, 2013

How do you define luxury in hospitality Is it the history or reputation, location or view, brand value or affiliation, star employees or infrastructure and furnishings, the period furniture you sleep and rest on, the crystal ware, silverware, precious metal flatware you eat and drink from, the finest fittings and fixtures that assist you as […]


By : L.Aruna Dhir | January 17, 2013

Richard Gere, the iconic and legendary Hollywood actor has recently forayed into hospitality by unveiling The Bedford Post his one-of-a-kind boutique hotel. Gere should certainly know a thing or two about luxury living and hoteliering. Being a famous personality of high net worth he is used to travelling ultra luxe and staying in uber luxury […]