Luxury brands, and even art galleries, looking to expand their footprint are opting for the digital network to sell their products and art. Carat Lane Last week, the magazine publishing giant Condé Nast was in news for planning a foray into the ecommerce business, what with the U.S. and its other international editions teaming up […]

India may be a difficult market but international luxury brands continue to be bullish …

Timelessly beautiful, the exquisite hand-painted wall coverings, fabrics, porcelain and furniture pieces from de Gournay are crafted using ancient techniques and are splendid examples of ancient craftsmanship. Bergdorf Goodman Restaurant, New York Like many other exquisite brands and companies, Claud Cecil Gurney founded de Gournay quite by accident in 1986. He was searching for artisans […]

Trunk shows are just a strategy to sell more products in the short-term, but can affect the image of the brand…

From being exclusively reserved for the traditional elite, the luxury market in India …

A creative, well-made product is not enough to surprise a discerning luxury customer today. Brands need to design exclusive offers and clubs that helps build strong customer relationship and engender loyalty. Dinner Party Held at FENDI Casa in Miami Years ago, luxury brands offered services like an interesting personalized shopping experience to a select few […]