In a world that’s attempting to find new solutions to make life, and luxury, more sustainable, beauty brands are increasingly experimenting with Paraben-free and silicon-free raw materials. So, can ‘sustainable’ and ‘luxury’ co-exist? This big debate has increasingly convulsed the luxury industry, particularly at a time when issues of sustainability continue to engage the world. […]

Set up 28 years ago by Meera Mahadevia, The Accessory label, with a slew of handcrafted products – from her famous bags to shoes to belts, has been super successful in breaking through the clutter and establishing itself as an independent luxury brand. Mahadevia speaks about her gradual climb to the top and how Indian […]

Limited editions need to remain loyal to a luxury brand’s DNA, yet stand apart from ordinary luxe …

Kama Aayurveda Marketing gurus claim that luxury brand marketing is the purest form of marketing since the industry is completely driven by customer perception. New luxury brands looking to create an impact in the international market face tremendous challenge since customer perceptions are difficult to mould. So, what makes a brand a global success? Is […]

In the competitive world of international business and branding, what country a product originates from is an important concept and determines its positioning. For luxury brands, the country of origin takes on a whole new meaning because they depend heavily on heritage, craftsmanship and historical associations to position themselves. Most international luxury brands are of […]

David Dietz broke all existing notions of what constitutes ‘luxury’ by setting up Modavanti, an online high fashion store that sells only the best of sustainable fashion curated from across the globe. Modavanti’s Director of Operations, Adam Clancy, tells us what went into creating this path breaking online store and the future of online luxury […]